Tag Archives: Social Networks

Sitting on the Fence: Twitter or Facebook

February 25, 2010 – 6:00 am

By Jenn Riggle
I have a confession to make – I’m not a huge Facebook fan.
Now don’t get me wrong, I have lots of friends who love Facebook. They’re always telling me how it’s changed their lives, making it easier to keep up with high school and college friends. By the same token, organizations have done [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , | Comments (1)

Public Relations is Like a Clean Bathroom…

February 11, 2010 – 6:50 am

By Jenn Riggle

Why? Because it’s easy to take a clean bathroom for granted until you really need one.
It’s a well kept secret, but public relations is the driving force behind the majority of news stories. When you think about it, the only stories that aren’t PR generated are crime, traffic accidents and weather/natural disasters — [...]

By Jenn Riggle | Posted in PR Industry Trends | Also tagged , | Comments (12)

The End of Social Media Fiefdoms?

February 4, 2010 – 7:00 am

By Jenn Riggle
Like the Fall of the Berlin Wall in 1989, we’re seeing the barriers between the different social media platforms begin to topple. I guess this isn’t surprising, as we see social media become more and more a part of our every day lives.
The good news is that this makes it easier to maintain [...]

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Is Social Media the “Road to Nowhere” for Hospitals?

January 28, 2010 – 8:00 am

By Jenn Riggle
It can be if you don’t know where you’re going.
And according to new research from Greystone.Net, this seems to be the case — only 1 in 3 hospitals have a social media plan.
I’m not quite convinced of the accuracy of this research, which reports that 9 in 10 hospitals/health systems are currently using [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , | Comments (37)

The Digital Kids of Generation X

January 14, 2010 – 11:57 am

By Jenn Riggle
Music soothes the savage beast – and my pre-teen daughter.
As the mom of two tween girls, ages 9 and 11, there’s always a lot of drama in my house. My youngest is a Chatty Cathy with an opinion on everything, while my oldest is a woman of few words – just eye rolls, [...]

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A Tale of Two HIPAA Violations

January 7, 2010 – 10:58 am

By Jenn Riggle 

It sounds like something out of a Charles Dickens’ novel. While most of us were busy preparing for the holidays, two stories were unfolding in different parts of the country where hospital employees lost their jobs because they of HIPAA (Health Insurance Portability and Accountability Act) violations.
The first story takes place in Houston, [...]

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No Pain, No Gain: Lessons Learned From My Year With Twitter

December 10, 2009 – 7:06 am

By Jenn Riggle
The end of the year is a good time for reflection. And since Christmas Eve marks my one year anniversary on Twitter, I thought I’d write about the tips and tricks I’ve learned about the social network over the past year:
Three is a Magic Number: Like exercise, walking your dog and drinking water, [...]

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Hospitals are Singing and Dancing: Should We Hold the Applause?

December 3, 2009 – 7:56 am

by Jenn Riggle 
The singing and dancing craze made popular through TV shows like “Glee” and “Dancing With the Stars” is starting to infect our nation’s hospitals, or at least Portland, Oregon’s Providence St. Vincent Medical Center.
Is this worthy of applause? My answer is an emphatic “yes.”
Hospitals are known for being conservative organizations. Yet, with the [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , | Comments (10)

HIPAA: The 800-Pound Gorilla

November 19, 2009 – 8:00 am

by Jenn Riggle
Let’s just acknowledge the 800-pound gorilla in the room. Social media gives legal departments heartburn. While this is a problem for all industries, it’s an even bigger issue for health care because of a little something called the Health Insurance Portability and Accountability Act, more commonly known as HIPAA.
The irony is that HIPAA [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , , | Comments (17)

Social Media vs. Corporate Carpetbaggers

November 12, 2009 – 8:02 am

by Jenn Riggle
Social media can help bring people together and drive social activism. And more importantly, it can help level the playing field when corporate carpetbaggers knock on people’s doors.
Not unlike the California Gold Rush of 1849, oil and gas companies are moving to rural areas across the country to access the precious natural gas [...]

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