Tag Archives: social responsibility

Brutal Truths About Cause Marketing

April 12, 2009 – 1:03 pm

I’ve watched and listened to the growing debate social media has reinvigorated about the term “cause marketing.” In particular, the term “social media for social good” has been called into question. At the heart of the matter as raised by Beth Kanter is how far companies can go before they demean the nonprofit brand in [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (13)

Goodness Gracious, Great Blogs of Fire!

February 10, 2009 – 10:15 am

Heather Mansfield examines how a nonprofit’s Web 2.0 donor is different than traditional donors on Change.org blog. Spending “a minimum of 50 hours a week [on social networks],” Heather explains, “I have been noticing and pondering some distinct characteristics of Web 2.0 donors.” Heather says, once donors go Web 2.0, they don’t go back. They [...]

By Mike Nelson | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (1)