October 18, 2011 – 7:00 am
By Mike Mulvihill
This weekend, our family posted a question to our friends on FB querying if anyone knew what the Occupy Wall Street folks really wanted. The response was voluminous, but so were the array of answers and their alarming lack of clarity. As the movement continues to pick up speed in cities around the [...]
By Mike Mulvihill
My 15-year-old son is fairly immune to most of the crisis communication situations we see in PR. But Playstation Network being down for five days and counting? Well, now that’s a different story.
Why is this a big deal? Well, it isn’t unless you’re a gamer. They are livid. What was originally stated as [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged crisis communications, crt-tanaka, crt/tanaka, Facebook, gaming, hackers, marketing, Playstation, Playstation Network, Reputation, security breach, Sony
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January 19, 2011 – 8:00 am
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
In a recent interview, Hendrick’s Gin ambassador Jim Ryan said that for marketing success, it’s key to have crystal clear identity. Hendrick’s certainly defines whimsy, the peculiar and cleverness. The campaign’s psychographic branding is a refreshing take to the mainstream “party hard” and “sexy lifestyle” brand campaigns. The product stands [...]
By Cassandra Bianco
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Posted in PR Industry Trends, Wine, Food & Nutrition
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Also tagged Adam Aleksander, best practices, Brand Loyalty, brand management, Dandies and Quaintrelles, enchanted forest, Hendrick's Gin, Jim Ryan, Maloney & Fox, mixology, PR Industry Trends, psychographic marketing, Quaker City Mercantile, Reputation, Seersucker Social, Tweed Ride
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December 10, 2010 – 10:26 am
By Jason Stemm @NYCubsFan
Working with limited budgets is nothing new to marketers. Our extensive work with commodity boards that impose voluntary assessments to fund generic promotion campaigns has really put us to the test at times. Crafting campaigns for farmers and fresh produce shippers demands a vigilant eye on every nickel to deliver the greatest [...]
December 7, 2010 – 10:20 am
by Mike Mulvihill
My favorite Christmas poem is the classic ‘Twas The Night Before Christmas by Clement Clarke Moore. Well, this year Santa came down the chimney with care early at my company (CRT/tanaka) in the form of iPads for all.
While this is a holiday present to all 70+ client-facing staffers, it was important that we announced [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged Apple, bonus, christmas, crt-tanaka, crt/tanaka, iPad, iPads, marketing, Mobile, PR Industry Trends, social media
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November 5, 2010 – 1:15 am
Photo credit: armchairadvice.co.uk
By Marcy Walsh (@marcywalsh, mwalsh@crt-tanaka.com)
Forgive me for going “Erin Brockovich” on you, but I do believe that our jobs as communications professionals are very personal. We sell intellectual capital. We sell influence. We sell ideas and the road map for our clients to build relationships with customers. And while nothing raises my ire [...]
October 5, 2010 – 10:05 am
By Mike Mulvihill
Back on July 27th, when BP announced that Bob Dudley would replace Tony Hayward as CEO, the Buzz Bin suggested six tips for the new guy in charge to follow. Last Friday, October 1, Mr. Dudley finally took over the reins of BP (a full nine weeks after the announcement). So how well [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged Bob Dudley, BP, crisis communications, crt-tanaka, crt/tanaka, Deepwater Horizon, gulf clean up costs, Gulf Oil Spill, Harvard Business Review, Mark Bly, marketing, oil spill, PR Industry Trends, Reputation, safety, Tony Hayward
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September 29, 2010 – 10:10 am
A client recently asked me to recommend some hot new wine bars in the big city, and several immediately came to mind. According to the Wall Street Journal, there are over 200 wine bars in NYC, 69 of which opened last year. I wondered to myself, Sarah Jessica Parker-style, how could I narrow down [...]
By Pia Mara Finkell
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Posted in Digital Marketing, Wine, Food & Nutrition
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Also tagged Bar Boulud, City Winery, Facebook, Flickr, marketing, social media, Terroir, Twitter, video, Wine, wine bars
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Last night, I attended #smcrva where @DeanHolmes talked on the topic of “Evaluating Your Content”. He showed how the message should drive the strategy. It’s not about the marketing – it’s all about the content! This is a basic concept, but often forgotten in the rush to adopt the next big trend. So if it’s [...]
My inaugural post on the Buzz Bin comes with over 10 years experience promoting fresh fruits and vegetables to retail, foodservice and consumers. While the tactics in the past decade have changed drastically, the strategies behind them have been surprisingly consistent.
Every company is looking for a way to get its slice of the social media [...]
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