Tag Archives: Super Bowl

Three Key Learnings from What’s Next DC

January 30, 2012 – 11:45 am

By Nikki Parrotte (@nikki_parrotte)
Last Monday, I attended marketing communications and social media conference, What’s Next DC hosted by Green Buzz Agency. The conference attracted public relations and social media enthusiasts alike, offering plentiful speaker sessions and opportunities for networking with peers.
Intended to ignite a social spark, much of the conference tied into strategic planning for [...]

By Nikki Parrotte | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (2)

Super Bowl of (Social) Marketing

January 3, 2012 – 12:37 pm

By Mike Mulvihill
As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the hype [...]

By Mike Mulvihill | Posted in Digital Marketing | Also tagged , , , , , , , , , , | Comments (1)

Social Media’s Super Bowl Cameo

February 8, 2011 – 7:00 am

By Mike Mulvihill

Our client, Network Solutions, opted to harness the power of social media instead of shelling out $3 million for a 30 second Super Bowl commercial.  And for a fraction of the cost, they generated over 17 million Twitter impressions and 35,000 views of a parody video – and still counting.
The video is a [...]

By Mike Mulvihill | Posted in Digital Marketing | Also tagged , , , , , , , , , , , , , , , | Comments (1)

Pepsi’s Super Refreshing Social Play

January 11, 2010 – 5:19 am

When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead.
The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (10)

Goodness Gracious, Great Blogs of Fire!

February 3, 2009 – 11:45 am

Stephanie Massler examines how brand enthusiasm impacts media buying on Doe Anderson. Stephanie provides two thoughtful examples and offers five guidelines for an advanced media purchasing framework. These include focusing not on how many people you reach, but in how you are able to connect with your audience. She also suggests focusing on your cost [...]

By Mike Nelson | Posted in Digital Marketing | Also tagged , , , , , , , , , , | Comments (0)