I am a cross-drinker – an equal opportunist when it comes to alcoholic beverages. I love wine. I love bourbon. Oh man, I freaking LOVE craft beer. What I’m drinking depends on my mood, the season, who I’m with, how bad my day was, what I’m eating, whether the Yankees won, or perhaps most importantly, [...]
Tag Archives: The New York Times
Butchers and Booze–A Perfect Pairing
February 6, 2013 – 8:36 am
THE BOOZE BIN By Laura Petrosky (@chronic_ally) I am pretty convinced that every PR professional working with an alcohol brand has executed at least one (make that a dozen, for me) “INSERT BRAND NAME and food parings” program. Showing consumers the endless possibilities of how to pair their favorite adult beverage with food makes them [...]
Massive Shift in Wine Industry’s Most Powerful Voice
December 12, 2012 – 9:30 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) The blogosphere has been abuzz with chatter and predictions since the most powerful voice (and palate) in the wine industry, Robert Parker, announced this week that he intends to step down as editor-in-chief of The Wine Advocate (TWA) – the powerful wine publication he founded over 34 [...]
‘Mama Needs a Glass of Wine’ and Other Reasons to Market Wine to Women
October 23, 2012 – 8:00 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) Before becoming one myself, any term modified by “mommy” made me wince. Mommy blogs, mommy marketing, mom(my) jeans. Barf. Now that I have an adorable, bubbly, giggling, non-sleeping baby at home, I’m warily starting to take notice. I find myself secretly reading some of these mommy blogs, [...]
Blogging Lessons from the Front Line
July 27, 2011 – 9:28 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) For me, blogging evokes two emotions in their purest form…stress and satisfaction. It’s a two-step process. First, I spend a few hours stressing about what to write for the Booze Bin. It’s not that there’s a lack of ideas, but rather a surplus, plus the uncontrollable urge [...]
Hospitals are Making a Mistake in the Delivery Room – Even If It Isn’t Caught on Camera
February 10, 2011 – 7:00 am
By Jenn Riggle While some hospitals are embracing social media and posting videos on YouTube and Facebook, others are taking a step backward. Families have taken photos and videos in the delivery room for decades. But a recent New York Times article revealed that there are a growing number of hospitals that are barring parents [...]
Is Personal Brand Dead?
February 9, 2011 – 10:44 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) This weekend marked a changing of the guards as the Oprah of the wine world, Robert Parker, tapped one of his core writers, Antonio Galloni, to review California wines for The Wine Advocate. While his personal brand left its irrevocable mark on the wine industry, this move [...]
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20 Digital Facts That You Need to Know:
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