By Caroline Helper (@forgetburgundy), Emily Lacy (@emstheticket) & Nikki Parrotte (@nikki_parrotte) What makes a leader? Is it an innate trait within us or a skill that’s learned over time? Is it a carefully calculated risk or merely a happy accident? The answer is yes. All of the above. True leaders emerge in various ways [...]
Tag Archives: thought leadership
Thought leadership is key to hospital social media success
March 22, 2012 – 7:00 am
By Jenn Riggle Unless organizations have a thought leadership platform, their social media and media relations efforts are destined to fall on deaf ears. Shel Israel’s recent Forbes article explored the topic of thought leadership and got me thinking. While not a new concept, thought leadership is important because it helps define why others should [...]
Hospital blogs strike fear in the heart of marketers
January 26, 2012 – 7:00 am
By Jenn Riggle One of the best ways to create thought leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog. This is a big issue because some community hospitals are now interested in building national reputation. Why? [...]
How to Extend Beyond Daily Tweets and Strengthen Your Presence with Monthly Tweet Chats?
March 14, 2011 – 1:54 pm
The 5 P’s of the Tweet Chat with Bryan Virgil Crist (@bcvirgil) Whoah! It’s been about a year now of conducting tweet chats for our clients. It was a few months back on one of our prep calls for a Network Solutions chat, when guest tweeter and leadership expert Terry Starbucker commented on how fantastically organized our [...]
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