By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the ad industry and a showcase of what its brilliant creative minds are capable of. And, overall, we were a bit underwhelmed by what we saw. There were some bright spots in the line-up, however – [...]
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Brutal Truths About Cause Marketing
April 12, 2009 – 1:03 pm
I’ve watched and listened to the growing debate social media has reinvigorated about the term “cause marketing.” In particular, the term “social media for social good” has been called into question. At the heart of the matter as raised by Beth Kanter is how far companies can go before they demean the nonprofit brand in [...]
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Failure to Communicate: Learnings from the Ongoing Cooper Union Battle: