Tag Archives: Tiger Woods

A Tale of Two Damaged Brands

April 13, 2010 – 1:20 am

by Mike Mulvihill
Toyota just can’t stop sticking its finger in the proverbial light socket these days.  As my blog post back in early February lamented when the automaker took 10 days to communicate to the public about its rapid acceleration problems, Toyota’s approach to crisis communications has repeatedly been too little, too late. 
Now, just a [...]

By Mike Mulvihill | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , , , | Comments (1)

Can Social Media Help Blunt “Mean” Greens Influence?

March 19, 2010 – 12:54 am

So, in the latest turn of events in the pell-mell race to “sustainable” and “green” and “post-consumer” products, we hear  from researchers that green people are mean people? C’mon!? The Guardian pulls this one out from the journal Psychological Science, quoting psychologists Nina Mazar and Chen-Bo-Zhong, who say that those who wear their green consumerism on their [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged , , , , , , , , | Comments (0)

PGA Shanks Tiger Woods Decision

February 19, 2010 – 2:49 am

Eventually, it had to happen. Tiger Woods had to speak in “public” about his, uh, situation.
But, did official golfdom have to provide the venue?
Enough has been said about Tiger to fill several PR crisis communications classes, and the true, sad fact of this matter is that too many of us still care too much about [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged , , , , | Comments (1)