Musings and analysis on marketing, buzz and communications.
By Mike Mulvihill
Back on July 27th, when BP announced that Bob Dudley would replace Tony Hayward as CEO, the Buzz Bin suggested six tips for the new guy in charge to follow. Last Friday, October 1, Mr. Dudley finally took over the reins of BP (a full nine weeks after the announcement). So how well [...]
By Mike Mulvihill
After a week of speculation, by the time this post is viewed BP will have likely announced that Tony Hayward is headed to Siberia. Fitting that Hayward would be sent to Russia, where he will help manage BP’s joint venture there. Perhaps the most deviled person in America, Hayward is the guy who [...]
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