Tag Archives: Toyota recall

A Tale of Two Damaged Brands

by Mike Mulvihill
Toyota just can’t stop sticking its finger in the proverbial light socket these days.  As my blog post back in early February lamented when the automaker took 10 days to communicate to the public about its rapid acceleration problems, Toyota’s approach to crisis communications has repeatedly been too little, too late. 
Now, just a [...]

Rapid Brand Deceleration

 By Mike Mulvihill

Ten days. In today’s social media fueled world, a crisis can begin – and even end – in hours, if not minutes. Ten days. That’s how long it took Toyota to announce a fix to the rapid acceleration (faulty gas pedal) problem that prompted a recall of 4.2 million cars worldwide and 2.3 [...]