Tag Archives: Toyota

A Tale of Two Damaged Brands

April 13, 2010 – 1:20 am

by Mike Mulvihill
Toyota just can’t stop sticking its finger in the proverbial light socket these days.  As my blog post back in early February lamented when the automaker took 10 days to communicate to the public about its rapid acceleration problems, Toyota’s approach to crisis communications has repeatedly been too little, too late. 
Now, just a [...]

By Mike Mulvihill | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , , , | Comments (1)

Toyota Took Risks. Did PR Know?

February 5, 2010 – 12:22 am

The recent massive recall at Toyota, aside from breathing new life into a moribund General Motors (an Obama conspiracy?), raises an interesting question for public relations folks. If your management makes a conscious decision to take more risks in manufacturing, is it also obligated to communicate this strategy’s potential impact to stakeholders, particularly customers and investors?
The Lean [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged , , , , , , , , , , | Comments (10)

Rapid Brand Deceleration

February 2, 2010 – 1:02 am

 By Mike Mulvihill

Ten days. In today’s social media fueled world, a crisis can begin – and even end – in hours, if not minutes. Ten days. That’s how long it took Toyota to announce a fix to the rapid acceleration (faulty gas pedal) problem that prompted a recall of 4.2 million cars worldwide and 2.3 [...]

By Mike Mulvihill | Posted in Digital Marketing | Also tagged , , , , , , , , | Comments (3)