The BOOZE BIN By Laura Rossacher It’s one of these things every PR professional has a different opinion on – how to organize a successful trade show. When I got hired I was told that my biggest responsibility would be to serve as the event manager of Vibrant Rioja’s annual Grand Tasting. At my old [...]
Tag Archives: trade shows
Hunting for the Horizon at the NRA Show
By Jason Stemm (@NYCubsFan) “The horizon leans forward, offering you space to place new steps of change.” ~Maya Angelou This weekend, the restaurant industry will converge on Chicago for the 2011 NRA Show at McCormick Place. More than 1,800 companies representing all facets of the industry will be exhibiting to over 40,000 attendees for 4 [...]
Social Lubricant: 5 Tips on Using Social Media to Enhance Your Trade Show
THE BOOZE BIN By Pia Mara Finkell (@piamara) One perk of the booze industry is attending trade events with hundreds of wines, new spirits and food pairings. But let’s face it; once you’ve been to one walk-around trade show, you have been to them all. Especially in the wine industry, when you are often working [...]

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