Musings and analysis on marketing, buzz and communications.
By Jason Stemm @NYCubsFan
Private labels have prospered in the down economy. Store brands are popping up everywhere from drugstores to specialty stores. Most people are surprised to learn that the largest grocery brand in the country is Great Value, Walmart’s store brand. Incidentally, Walmart sells more food than the three largest grocery chains (Kroger, Safeway [...]
We hinted in the Mashable article about Greenpeace’s next targeted corporate campaign to end greenwashing. Little did most folks know it was the hipster’s beloved Trader Joe’s. Dubbed Traitor Joe, the Greenpeace campaign has garnered some serious momentum around the blogosphere.
At the same time, the campaign has not made a big impact [...]
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