Musings and analysis on marketing, buzz and communications.
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
At their core, my clients are traditional. They are quite literally rooted in tradition, be it age-old winemaking customs, or multi-generational biodynamic farming techniques.
As food and wine trade and marketing associations, many of my clients are tasked with representing the common interests of a large group of shareholders: winemakers [...]
The SOBCON presentation “Integrating Social Media into the Larger Mix” that I gave on Saturday sparked quite a discussion at the event as well as on Twitter. Here is a brief narrative version to accompany the deck, which is also embedded in this post.
Integrating Social Media – SobCon 09 Presentation
View more presentations from geoliv.
Integrated [...]
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