Musings and analysis on marketing, buzz and communications.
By Jenn Riggle
Are the nation’s 2.6 million RNs invisible?
Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses.
Maybe it’s not surprising that many of the [...]
By Jenn Riggle
Twitter may be all about conversation, but sometimes it seems like companies are just talking to themselves. That’s why more and more, companies are looking to Twitter parties and tweet chats to change this dynamic.
But what’s the difference? At first glance, they look a lot alike. But we all know appearances can be [...]
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