By Rachael Seda (@rachaelseda) I remember my first PR writing class. While I enjoyed it, I distinctively remember the painstaking feeling of having the creative joy sucked out of me when I had to write my first news release, and again when I wrote my second, and so on. If I didn’t want to read [...]
Tag Archives: Twitter
New Year’s Resolutions for the Wine PR Professional
January 9, 2013 – 8:00 am
THE BOOZE BIN By Laura Petrosky (@chronic_ally) It’s a tricky thing with New Year’s resolutions. As a huge fan of making lists (yes, I am that type A personality), I embrace the challenge, year after year, of coming up with just the right amount of quantifiable self-improvements for the New Year. My rule of thumb [...]
12/5/12: PR Experts Invited to Share Their #bestPRday in 2012
December 4, 2012 – 9:38 am
By Darby Brignac (@darbydarbydarby) As 2012 comes to a close, it’s natural for us to reflect on the past year and prepare for the future. TIME.com’s Techland recently shared its choice of best websites in 2012. Revolver Magazine recapped its top picks for best 2012 music videos. This list of best travel locations by National Geographic may [...]
Viral Videos: Can Wine Brands Compete With Everyone Else?
October 3, 2012 – 9:31 am
THE BOOZE BIN By Rebekah Polster (@BekInBklyn) If a tree falls in the forest and no one is there, does it make a sound? If you make a video for a client, post it on YouTube and it doesn’t go viral, did it ever happen? Sadly, yes. On the bright side though, you’re not alone. [...]
Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered
October 1, 2012 – 11:15 am
By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that [...]
5 Best Practices from #RaganPRBest Practices Summit
September 18, 2012 – 8:00 am
By Nikki Parrotte (@nikki_parrotte) Last week, I represented CRT/tanaka at Ragan’s PR Best Practices Summit at the Newseum in D.C. As can be expected from a Ragan event, the venue, the people and the presentations were excellent. (Thanks, @MarkRaganCEO!) Here are just a handful of the best practices as preached at the 2012 PR Best [...]
Apple’s New Ads Stray from the Core
July 31, 2012 – 9:16 am
By Kelly O’Keefe (@kellyokeefe) For many Americans, the 2012 Olympics in London provide an ideal venue for social conversation through networks like Twitter and Facebook. But this year, long before the fanfare of the opening ceremonies had wound down, a lot of Apple fans were getting wound up. Apple chose the Olympic ceremonies to debut [...]
CEOs: Get in Touch With Your People
July 17, 2012 – 7:00 am
by Mike Mulvihill According to an IBM Global CEO study companies that outperform peers are 30 percent more likely to identify openness (characterized by greater use of social media) as a key enabler of collaboration and innovation. What company wouldn’t want to stimulate collaboration and innovation? So why is the list of the top 20 [...]
Drinking Happens in Real Life
May 9, 2012 – 8:00 am
By Caroline Helper Last Thursday was Languedoc Day. Just as the marketing powers-that-be have managed to successfully transform nearly every day of the calendar into a holiday celebrating certain foods and ingredients, these same days are being gobbled up by various wines and regions, too. Many of these wine days are really only celebrated virtually [...]
Super Bowl of (Social) Marketing
January 3, 2012 – 12:37 pm
By Mike Mulvihill As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the [...]
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