Tag Archives: Twitter

Super Bowl of (Social) Marketing

By Mike Mulvihill
As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the hype [...]

New Guidance Gives RNs a Social Media Safety Net

By Jenn Riggle 

Are the nation’s 2.6 million RNs invisible?
Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses.
Maybe it’s not surprising that many of the [...]

Remembering September 11th, Socially

by Rosalie Morton (@rosaliemo)
Ten years after the tragic day that rocked our nation, it’s interesting to reflect on just how vastly the media landscape has changed. We didn’t have Twitter and Facebook back then. Rather than media being a platform for engagement, the news was simply pushed at us.
On Sunday, as we reflected on 9/11, [...]

When Facebook, Twitter and Work Collide

By Jeff Wilson, APR (wilson0507)
With the start of the fall semester upon us, I’ve started receiving invitations from local colleges and universities asking me to speak to some of their PR classes about what I do and how I do it. Inevitably, I’ll receive questions from eager, young PR minds about social media and public [...]

Social Drinking…With a Little Help from My Friends

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Ok, I’ll admit it. I drink and tweet.
It’s usually not a great idea though, not only because one’s ability to self-edit after a few glasses is significantly weakened, but more importantly because it’s just hard to keep track of what I’ve tasted. I’ve written over 2,600 tweets, [...]

Weibo Out-Socials Socialism

by Mike Mulvihill
Isn’t it interesting how social media empowers people in socialistic countries where the government neither protects nor encourages a free press?
On July 30, China Media Project Director Qian Gang delivered a radio address to the journalists of China and Hong Kong. His remarks highlighted the remarkably candid, bold and broad coverage by mainland [...]

Today’s Hospital: Enough About You…Let’s Talk About Me.

By Jenn Riggle

Social media is a lot like talk radio – all talk, all the time. But the question is: Is anyone listening?
Hospitals across the country are putting aside their HIPAA fears and recognizing that social media needs to be an integral part of their marketing efforts. They’re posting videos on YouTube, posting updates on [...]

Social Media Juggernaut Rolls On

by Mike Mulvihill
Some days, the marketplace just spews out interesting mile markers about social media and the steroid-infused future of social media (i.e., mobile social media). Here are a few or the more strategically significant tidbits from the past several days:
· Nearly half (43 percent) of all businesses have used social media networks to acquire [...]

The Tweeting Spit Bucket Worrier – 5 Keys To A Successful Trade Show

The BOOZE BIN
By Laura Rossacher
It’s one of these things every PR professional has a different opinion on – how to organize a successful trade show. When I got hired I was told that my biggest responsibility would be to serve as the event manager of Vibrant Rioja’s annual Grand Tasting. At my old job, [...]