Musings and analysis on marketing, buzz and communications.
by Brona Cosgrave @bronacos
Let’s get real for a minute; social media is no longer “new” though I suspect it will carry that moniker for some time to come as many businesses have shrugged it off as the stuff of teenagers and have been slow to embrace it. A survey from the Wall Street Journal shows [...]
By Jenn Riggle
In a world where we’re constantly connected, sometimes you can get out of touch. I learned this first-hand when driving to Disney World in April.
We were stuck in bumper-to-bumper traffic on I-95 in North Carolina, and my 12-year-old daughter was serving as the car’s deejay, playing different songs on my iPod. On a [...]
By April Sciacchitano (@aprilcs)
The day-to-day of maintaining a social media account can take its toll on the manager - connecting with a fan isn’t as fun as it used to be, the idea of using Facebook in your free time no longer appeals, and tweet after tweet after tweet only add to your social media malaise. If [...]
By Toni Carey (@toni_carey)
In an age where time is money and money is time, most businesses have either forgone their customer service initiatives or put them on a back burner. While the majority of consumers have given up on “stellar” customer experience, I’m one of the few people that still snail mails companies to provide [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Before I get into my new social media influence obsession, I’d like to get real for a second.
Social media is pretty awesome, but it can also be a world-class time-suck. While my employer thankfully pays a great deal of attention to the importance of a work-life balance, [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Somewhere at Groupon headquarters, there is a fully functioning crisis room where someone is drawing devil horns on a picture of Mark Zuckerberg. With the recent wild fire rise of Flash Sales and Group Buying, it should come as no surprise that the social networking leader Facebook announced its [...]
The 5 P’s of the Tweet Chat with Bryan Virgil Crist (@bcvirgil)
Whoah! It’s been about a year now of conducting tweet chats for our clients. It was a few months back on one of our prep calls for a Network Solutions chat, when guest tweeter and leadership expert Terry Starbucker commented on how fantastically organized our whole [...]
Today’s challenge is not how to get on board but how to maximize and leverage the popularity of these platforms without getting distracted or drowning in the chatter. The key to social media is being ‘social’ which means engaging in conversations and not just standing on the side lines shouting out your branded messages.
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
This weekend marked a changing of the guards as the Oprah of the wine world, Robert Parker, tapped one of his core writers, Antonio Galloni, to review California wines for The Wine Advocate. While his personal brand left its irrevocable mark on the wine industry, this move is [...]
By Mike Mulvihill
Our client, Network Solutions, opted to harness the power of social media instead of shelling out $3 million for a 30 second Super Bowl commercial. And for a fraction of the cost, they generated over 17 million Twitter impressions and 35,000 views of a parody video – and still counting.
The video is a [...]
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