Musings and analysis on marketing, buzz and communications.
By Mike Mulvihill
Our client, Network Solutions, opted to harness the power of social media instead of shelling out $3 million for a 30 second Super Bowl commercial. And for a fraction of the cost, they generated over 17 million Twitter impressions and 35,000 views of a parody video – and still counting.
The video is a [...]
By Jeff Wilson, APR (@wilson0507)
Last year, I celebrated my 10th anniversary with my agency, CRT/tanaka. I was hired as a member of our then-Tech Practice, right at the height of the dot-com bubble. It was a heady time for PR. In many ways, we were meandering through an unchartered territory – much like the Old [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
This is my favorite time of year. Holiday parties aplenty, wassail up the wazoo, and enough popped bottles to impress even Lil Wayne. It’s also a time to reflect on lessons learned throughout the year, and forecast trends to come, so we don’t get caught with our proverbial pants [...]
By Mike Mulvihill
It became really evident this Thanksgiving – my incessant, addictive need to try to keep up with friends and loved ones on Facebook and Twitter. My aging and computer-phobic mother was upset about the preoccupation and predilection my teenage children and I had with our smart phones. She had a point. (Christmas should [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
One perk of the booze industry is attending trade events with hundreds of wines, new spirits and food pairings. But let’s face it; once you’ve been to one walk-around trade show, you have been to them all. Especially in the wine industry, when you are often working with [...]
By Jenn Riggle
Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing.
The same is true with press releases. While press releases are a great way to share your [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
How can one or a few people organize a one-day global event with a promotional budget of $0? Impossible? The answer is the Interwebs, my friends.
Initially conceived and mobilized by Rick Bakas of St. Supéry Winery, #Cabernet Day was eventually embraced by the international wine community on September 2, [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Last month, Justin Bieber’s love of pure maple syrup (and Vince Vaughn in Wedding Crashers) unexpectedly put my client atop the coveted Twitter trending list. Maple Syrup was a trending topic not only in the U.S., but around the world all day. While gaggles of teenage girls stormed [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
I always wondered how brand new business owners create their websites’ ‘Frequently Asked Questions’ (FAQ) sections the moment they hang out a shingle. If they’ve only been open for a short time, how frequent could these questions be? How do they know what the real sticking points will be? [...]
By Jenn Riggle
A new survey of 9,000 orthodontists and dentists reported that most orthodontists and dentists are struggling to incorporate social media and marketing into their practices . While 95 percent of those surveyed reported having a website, only 50 percent had a Facebook fan page.
But when you think about it, social media makes a lot [...]
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