THE BOOZE BIN By Pia Mara Finkell (@piamara) I’ve had engagement on the brain lately. Social media campaign goals might have once focused on growing online communities, but now our focus is mostly on engaging this community. Who cares how many people like you on Facebook if you’re just shouting from the rooftops into the [...]
Tag Archives: video
A little bit of whatcanbe for your Friday
June 22, 2012 – 10:01 am
By Jason Poulos (@TheSaganaki) At CRT/tanaka, we have made a promise to “whatcanbe,” a simple idea of endless creative possibilities. This mindset of looking at the world through a slightly different lens is emulated through our work, process and agency culture. Rather than sharing some digital marketing tactics today I wanted to share some videos [...]
Why Create Video Content for your Brand
December 2, 2011 – 2:17 pm
By Jason Poulos (@TheSaganaki) Video is social: Ever hear of a viral video? I’m not saying that every video created needs have this aspect to it but overall video content is easily shared (especially emotional content, funny, insightful, etc). Video is engaging: Compared to text sites, websites with video have a lower bounce rate (59% [...]
Bringing the Thunder, and Other Lessons Learned from Gary Vaynerchuk
September 15, 2010 – 11:57 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) I saw a statistic recently that blew my mind. It literally hurt my brain to think about. Social Media has overtaken pornography as the #1 activity on the Web Ok, so that one didn’t really blow my mind, but I thought it was interesting enough to mention. [...]
Pepsi’s Super Refreshing Social Play
January 11, 2010 – 5:19 am
When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead. The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]
Hospitals are Singing and Dancing: Should We Hold the Applause?
December 3, 2009 – 7:56 am
by Jenn Riggle The singing and dancing craze made popular through TV shows like “Glee” and “Dancing With the Stars” is starting to infect our nation’s hospitals, or at least Portland, Oregon’s Providence St. Vincent Medical Center. Is this worthy of applause? My answer is an emphatic “yes.” Hospitals are known for being conservative organizations. [...]
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