Tag Archives: video

Why Create Video Content for your Brand

December 2, 2011 – 2:17 pm

By Jason Poulos (@TheSaganaki)

Video is social: Ever hear of a viral video? I’m not saying that every video created needs have this aspect to it but overall video content is easily shared (especially emotional content, funny, insightful, etc).
Video is engaging: Compared to text sites, websites with video have a lower bounce rate (59% compared to [...]

By Jason Poulos | Posted in Digital Marketing, Search Marketing | Also tagged , , | Comments (1)

Forget Big Brother, Barbie’s Watching You

October 28, 2010 – 7:00 am

By Jenn Riggle

Watch Video
Barbie dolls don’t normally scare me. But last week, I saw a commercial for the new Barbie Video GirlTM, and to be honest, it gave me the creeps.
The doll looks like a regular Barbie, but has a camera lens hidden in her necklace and a small color LCD screen with controls on [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , | Comments (3)

Putting the Social Back into Social Media: Tech-savvy Wine Bars Doing it Right

September 29, 2010 – 10:10 am

 

A client recently asked me to recommend some hot new wine bars in the big city, and several immediately came to mind. According to the Wall Street Journal, there are over 200 wine bars in NYC, 69 of which opened last year. I wondered to myself, Sarah Jessica Parker-style, how could I narrow down [...]

By Pia Mara Finkell | Posted in Digital Marketing, Wine, Food & Nutrition | Also tagged , , , , , , , , , , | Comments (3)

Bringing the Thunder, and Other Lessons Learned from Gary Vaynerchuk

September 15, 2010 – 11:57 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
I saw a statistic recently that blew my mind. It literally hurt my brain to think about.
Social Media has overtaken pornography as the #1 activity on the Web
Ok, so that one didn’t really blow my mind, but I thought it was interesting enough to mention. The one that actually [...]

By Pia Mara Finkell | Posted in PR Industry Trends, The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , | Comments (0)

Pepsi’s Super Refreshing Social Play

January 11, 2010 – 5:19 am

When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead.
The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (10)

Hospitals are Singing and Dancing: Should We Hold the Applause?

December 3, 2009 – 7:56 am

by Jenn Riggle 
The singing and dancing craze made popular through TV shows like “Glee” and “Dancing With the Stars” is starting to infect our nation’s hospitals, or at least Portland, Oregon’s Providence St. Vincent Medical Center.
Is this worthy of applause? My answer is an emphatic “yes.”
Hospitals are known for being conservative organizations. Yet, with the [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , | Comments (10)

Involver: Taking Online Video to the Mat

September 16, 2008 – 8:15 am

Online video has been an increasingly hot topic for nonprofits this past year. As fortune would have it, I crashed NetSquared’s Net Tuesday meet up while breezing through San Francisco last week. Involver’s team of online video demi-gods presented new case studies from Save Darfur and Kiva.
Involver (think “engager” not “revolver”) offers an intriguing platform [...]

By Qui Diaz | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (5)