Tag Archives: viral

Bringing the Thunder, and Other Lessons Learned from Gary Vaynerchuk

September 15, 2010 – 11:57 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
I saw a statistic recently that blew my mind. It literally hurt my brain to think about.
Social Media has overtaken pornography as the #1 activity on the Web
Ok, so that one didn’t really blow my mind, but I thought it was interesting enough to mention. The one that actually [...]

By Pia Mara Finkell | Posted in PR Industry Trends, The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , | Comments (0)

Sharing Awe

February 12, 2010 – 2:45 am

I’m often asked by clients just what it takes to “go viral” or “get a million views.” It’s really quite simple, it appears. All you need is awe.

There is nothing more interesting than human relationships and responses, even in the virtual world, and humans use relationships to spread happiness. The British Medical Journal said that social networks may spread [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged , , , , , | Comments (3)

Hospitals are Singing and Dancing: Should We Hold the Applause?

December 3, 2009 – 7:56 am

by Jenn Riggle 
The singing and dancing craze made popular through TV shows like “Glee” and “Dancing With the Stars” is starting to infect our nation’s hospitals, or at least Portland, Oregon’s Providence St. Vincent Medical Center.
Is this worthy of applause? My answer is an emphatic “yes.”
Hospitals are known for being conservative organizations. Yet, with the [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , | Comments (10)

Ducati Streetfighter: The Social Media Campaign That Never Was

November 18, 2008 – 12:10 am

Ducati recently launched its new Streetfighter motorcycle with a reveal video and at the EICMA conference. Both events have been captured on YouTube, but for several reasons this online launch marks another corporate social media failure.

Yay. YouTube, but is that really social? Consider the lack of discussion on Twitter. How about blog posts? [...]

By Geoff Livingston | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , | Comments (8)