Tag Archives: website

Hospital blogs strike fear in the heart of marketers

January 26, 2012 – 7:00 am

By Jenn Riggle
One of the best ways to create thought leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog.
This is a big issue because some community hospitals are now interested in building national reputation.
Why? Because the healthcare [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , , , , , , , , , , , | Comments (3)

Has Facebook made your Website Obsolete?

February 23, 2011 – 1:02 pm

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
If you follow the idiom “fish where the fish are,” it might be tempting to focus all your marketing eggs in the Facebook basket with over 600 million users and growing. But the question that naturally follows is: with pools of fish (read: customers) swimming in the Facebook virtual [...]

By Pia Mara Finkell | Posted in Digital Marketing, Wine, Food & Nutrition | Also tagged , , , , , , | Comments (2)

Why Are Hospitals Turning Their Backs on Blogs?

September 2, 2010 – 7:00 am

By Jenn Riggle

Let’s admit it: Blogs are the ugly stepchild of social media.
Hospitals and brands are going where the action is by embracing Facebook and Twitter. They’re building “apps,” holding Twitter parties and finding ways to integrate video on their website.
But what about blogs, the slow and steady form of social media?
They’re a great way [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , | Comments (4)

Is Your Website A Dinosaur Or On the Verge of Distinction?

August 19, 2010 – 9:00 am

By Jenn Riggle
There’s been a lot of talk recently about whether websites have outlived their usefulness and are merely dinosaurs left over from 1990s, like grunge music and flannel shirts.
But if you’ve looked in stores recently, baby doll dresses and combat boots are back in style. So too, websites have found new life and have [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , , , , | Comments (5)