By Jason Poulos (@TheSaganaki) At CRT/tanaka, we have made a promise to “whatcanbe,” a simple idea of endless creative possibilities. This mindset of looking at the world through a slightly different lens is emulated through our work, process and agency culture. Rather than sharing some digital marketing tactics today I wanted to share some videos [...]
Tag Archives: whatcanbe
whatcanbe for a Healthier Future
November 3, 2011 – 2:00 pm
By Jason Stemm (@NYCubsFan) At CRT/tanaka, we have a word, whatcanbe, which guides us in imagining the possibilities for ourselves and our clients. It is both a creative process and a cultural ethos that is ingrained across offices and practice areas. During a recent agency-wide retreat, we were asked to articulate our whatcanbe and share [...]
PR Advice from an Industry Veteran on Her Birthday: Patrice Tanaka
July 14, 2011 – 2:27 pm
By CRT/tanaka (@crttanaka) It’s not everyday you get to celebrate the birthday of someone of the likes of this. Public Relations by day, Samba dancing by night, she defines the expression – “Living Life to the Fullest.” As Chief Creative Officer for CRT/tanaka, Patrice is the leading ambassador of the whatcanbe vision. Her work is [...]
Three Steps to Innovative Social Media: Step 3, Do What’s Fun. To You.
May 5, 2011 – 3:42 pm
By April Sciacchitano (@aprilcs) In The Happiness Project, Gretchen Rubin recommends doing what you loved when you were a child to find happiness. She also recommends looking at what you do in your free time to redefine your work. Here’s how I evaluated myself. In my extra time, I’m planning vacations that I may not go [...]
Three Steps to Innovative Social Media: Step 2, Advance an Idea
May 4, 2011 – 10:14 am
By April Sciacchitano (@aprilcs) If you have sticky notes with ideas on them all over your desk, but can’t get to your next step, it’s time to do something different. Reclaim your social media inspiration by changing your setting and honing on in the best idea you’ve got. Mark Zuckerberg’s strategy for acting on an [...]
Three Steps to Innovative Social Media: Step 1, Get Unstuck
May 3, 2011 – 10:49 am
By April Sciacchitano (@aprilcs) The day-to-day of maintaining a social media account can take its toll on the manager - connecting with a fan isn’t as fun as it used to be, the idea of using Facebook in your free time no longer appeals, and tweet after tweet after tweet only add to your social media [...]
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