Musings and analysis on marketing, buzz and communications.
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
This is my last Booze Bin post before Baby Finkell joins the party, so I thought I’d leave you with some of my favorite wine social media tools and platforms for 2012. Don’t worry though, my much smarter and wittier colleagues will be pinch hitting for me while I’m [...]
THE BOOZE BIN
By Emily Valentine (@ebvalentine)
Just before the holidays, I invited a friend over for a glass of wine and asked her to bring a bottle of her choice. When she arrived at my doorstep bearing a bottle of Cupcake Chardonnay, I couldn’t help but smile. This must’ve been exactly what the Cupcake marketing team [...]
THE BOOZE BIN
By Laura Petrosky (@aushunmon)
I love “The Today Show.” As a PR professional deeply rooted in wines and spirits, I am a huge fan of the 4th hour with Kathie Lee and Hoda. It’s every booze brand’s dream to get on a show that celebrates “Tuesday Boozeday” and “Winesday” with two hosts who [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
With the New Year well rung in and my resolutions still irresolute at best, I thought I’d focus on ways to improve my mind this year. Full disclosure: I am 7½ months pregnant and quickly entering the waddling phase, so delusions of improving my body have flown [...]
THE BOOZE BIN
By Emily Valentine (@ebvalentine)
The month of December always brings back warm and fuzzy memories for me – making eggnog, wrapping presents and boozing … I mean … feasting with dozens of aunts, uncles and cousins.
But, for many, holiday activities are fraught with emotion. Entertaining, gift-giving and spending time with family can be comforting, [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
It’s that time of year again. Obnoxious Christmas music blasts in stores, despite the fact that Thanksgiving is next week. Can’t we focus on one holiday at a time? But I digress…
With 2012 just around the corner, here’s a look at the major booze trends ready to make a [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Earlier this month, I was invited to a typical professional walk-around tasting at a trendy restaurant in downtown NYC. Having attended and organized over ten years’ worth of these kinds of tastings in the wine industry, I felt overly prepared for the experience.
Everything was as expected. A room full [...]
By Julie Stas (@Julie_Stas)
I originally set out to write a post on the cork harvest debate, but to my surprise, I found contrasting stories rooted in myths and misunderstanding. I thought to myself, how could so many people think that wine corks were destroying the cork trees? When in fact, the bark is harvested through [...]
Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: