Tag Archives: Wine

How to Break Through the Holiday Haze – 3 Smart Approaches to Holiday Beverage Branding

December 21, 2011 – 9:00 am

THE BOOZE BIN
By Emily Valentine (@ebvalentine)
The month of December always brings back warm and fuzzy memories for me – making eggnog, wrapping presents and boozing … I mean … feasting with dozens of aunts, uncles and cousins.
But, for many, holiday activities are fraught with emotion. Entertaining, gift-giving and spending time with family can be comforting, [...]

By Emily Valentine | Posted in Digital Marketing, The Booze Bin | Also tagged , , , , | Comments (4)

From Vente to Vino – Starbucks Brings Wine and Beer to the Java-Loving Masses

December 14, 2011 – 8:00 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)

After testing the concept in several Northwest stores, Starbucks announced its plans to add wine, beer and accompanying tapas dishes to around half a dozen stores in Chicago next year.
According to a recent article in the Seattle Times, Starbuck’s spokesman Alan Hilowitz reports the coffee chain will focus on [...]

By Pia Mara Finkell | Posted in The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , , , , , , | Comments (3)

What’s Been Brewing: Top Five Booze Trends for 2012

November 16, 2011 – 12:14 pm

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
It’s that time of year again. Obnoxious Christmas music blasts in stores, despite the fact that Thanksgiving is next week. Can’t we focus on one holiday at a time? But I digress…
With 2012 just around the corner, here’s a look at the major booze trends ready to make a [...]

By Pia Mara Finkell | Posted in The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , , , , , | Comments (3)

Regional Wine Week: My Love Affair with Virginia (and #DrinkLocal )

October 12, 2011 – 10:54 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Eating local is all the rage. But what about drinking local?
You’re already growing your own tomatoes, peppers and basil, because they just taste so much brighter when plucked right out of the soil. And, of course, you are a big supporter of your local farmers and take your eco-bag [...]

By Pia Mara Finkell | Posted in The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , , , , , , , , , , , | Comments (8)

Is Craft Beer the New Wine?

September 28, 2011 – 8:48 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Earlier this month, I was invited to a typical professional walk-around tasting at a trendy restaurant in downtown NYC. Having attended and organized over ten years’ worth of these kinds of tastings in the wine industry, I felt overly prepared for the experience.
Everything was as expected. A room full [...]

By Pia Mara Finkell | Posted in The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , , | Comments (6)

Wine Marketing Myths Demystified

August 24, 2011 – 8:00 am

By Julie Stas (@Julie_Stas)
 
I originally set out to write a post on the cork harvest debate, but to my surprise, I found contrasting stories rooted in myths and misunderstanding. I thought to myself, how could so many people think that wine corks were destroying the cork trees? When in fact, the bark is harvested through [...]

By Julie Stas | Posted in Digital Marketing, The Booze Bin | Also tagged , , , , , , , , , | Comments (1)

Women in Wine: Drinking our Way to the Top

August 10, 2011 – 9:52 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Ten years ago, I landed my first gig in the wine industry at a small, but respected wine magazine. Coming out of an all-women’s college known for its influential alumnae (Gloria Steinem, Julie Child, Sylvia Plath, etc.), I don’t remember ever feeling intimidated by what I was told was [...]

By Pia Mara Finkell | Posted in The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , , | Comments (10)

Social Drinking…With a Little Help from My Friends

August 3, 2011 – 9:53 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Ok, I’ll admit it. I drink and tweet.
It’s usually not a great idea though, not only because one’s ability to self-edit after a few glasses is significantly weakened, but more importantly because it’s just hard to keep track of what I’ve tasted. I’ve written over 2,600 tweets, [...]

By Pia Mara Finkell | Posted in The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , , , , , , , | Comments (5)

Blogging Lessons from the Front Line

July 27, 2011 – 9:28 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
For me, blogging evokes two emotions in their purest form…stress and satisfaction. It’s a two-step process.
First, I spend a few hours stressing about what to write for the Booze Bin. It’s not that there’s a lack of ideas, but rather a surplus, plus the uncontrollable urge to [...]

By Pia Mara Finkell | Posted in The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , , , , , , , , , , , , | Comments (4)