By Rachael Seda (@rachaelseda) I remember my first PR writing class. While I enjoyed it, I distinctively remember the painstaking feeling of having the creative joy sucked out of me when I had to write my first news release, and again when I wrote my second, and so on. If I didn’t want to read [...]
Tag Archives: writing
Sometimes, It’s Okay to Judge a Book by Its Cover
July 15, 2011 – 10:05 am
Guest Post By Samantha Cox (@samanthamcox) As the saying goes, “You can’t judge a book by its cover.” Well, that may be sound advice for the dating world, but when it comes to books – and the public relations industry – I must respectfully disagree. When I walk into a bookstore (my personal kid-in-a-candy-store moment) [...]
Five Tips for Aspiring Internet Communicators
February 1, 2010 – 12:06 am
This post is for the youth who aspire to become Internet communicators. In an era when fame and follower counts are overemphasized, it seemed apropos to offer what I consider the best assets of an Internet communicator. Guides to attain optimal personal brands and the most amount of Twitter listings represent red herring pursuits as [...]
Headline Writing Drives Traffic
November 9, 2009 – 7:36 am
by Geoff Livingston It doesn’t matter what the property is (image by junkerjane). From Twitter and email to document and blog post titles, your ability to write great headlines (or 140 character writing) matters more than ever. Great headlines drive traffic and interest. Attention spans have shrunk, and if you can’t interest someone right off [...]
Goodness Gracious, Great Blogs of Fire!
March 10, 2009 – 9:52 am
Who is the ‘typical’ Web 2.0 user? Lincoln Spector provides PCWorld readers a look into Netpop Research’s Media Shift to Social 2009 study. According to Lincoln, the study found Web 2.0 users “tend to be youngish, outside the middle class, and equally likely to be men or women. Unsurprisingly, they also tend to live much [...]
The Art of Great Communications: Simplicity
December 3, 2008 – 12:49 pm
It occurs to me that whether it’s in person, using traditional tools, or here in the echo chamber (a.k.a. social media) that great communications remain difficult. Why? Because it’s not the toolset; it’s not the ability to be friendly; and it’s definitely not a personal brand. On the contrary, simplicity matters more (Image: the almost [...]
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