For centuries, marketers have tried to capture consumers’ attention. Some of the earliest ways were Gutenberg’s mass production of flyers and brochures (1450), then the emergence of magazines (1730s), advertising including billboards (1800s), radio and electronic computers in the 1900s and late 1900s, e-commerce in the ‘70s, and the ever-popular guerilla marketing in the ‘80s [...]
Tag Archives: YouTube
Combine PR and SEM for Video Marketing Success
October 12, 2012 – 11:22 am
Opportunity exists in video marketing. To achieve ultimate video marketing success combine search engine marketing and PR into your next video campaign.
Viral Videos: Can Wine Brands Compete With Everyone Else?
October 3, 2012 – 9:31 am
THE BOOZE BIN By Rebekah Polster (@BekInBklyn) If a tree falls in the forest and no one is there, does it make a sound? If you make a video for a client, post it on YouTube and it doesn’t go viral, did it ever happen? Sadly, yes. On the bright side though, you’re not alone. [...]
Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered
October 1, 2012 – 11:15 am
By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that [...]
Super Bowl of (Social) Marketing
January 3, 2012 – 12:37 pm
By Mike Mulvihill As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the [...]
Why Create Video Content for your Brand
December 2, 2011 – 2:17 pm
By Jason Poulos (@TheSaganaki) Video is social: Ever hear of a viral video? I’m not saying that every video created needs have this aspect to it but overall video content is easily shared (especially emotional content, funny, insightful, etc). Video is engaging: Compared to text sites, websites with video have a lower bounce rate (59% [...]
Social Media: A Holy Trinity for Food Retailers
May 6, 2011 – 1:02 pm
by Brona Cosgrave @bronacos Let’s get real for a minute; social media is no longer “new” though I suspect it will carry that moniker for some time to come as many businesses have shrugged it off as the stuff of teenagers and have been slow to embrace it. A survey from the Wall Street Journal [...]
YouTube Rolls Out Live Streaming. What Does that Mean for You?
April 11, 2011 – 12:40 pm
By Priya Ramesh (@newpr) The signs are all over the place; this might be the beginning of the end of cable TV and the dawn of a new era in which people think of recorded videos as passé and demand live video streaming of events. Last week, the second largest search engine, rolled out YouTube [...]
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