January 30, 2012 – 11:45 am
By Nikki Parrotte (@nikki_parrotte)
Last Monday, I attended marketing communications and social media conference, What’s Next DC hosted by Green Buzz Agency. The conference attracted public relations and social media enthusiasts alike, offering plentiful speaker sessions and opportunities for networking with peers.
Intended to ignite a social spark, much of the conference tied into strategic planning for [...]
January 3, 2012 – 12:37 pm
By Mike Mulvihill
As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the hype [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged advertising, brand, crt-tanaka, crt/tanaka, CRT/tanaka social media, marketing, social media, Social Networks, Super Bowl, Twitter, Zeta Interactive
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December 2, 2011 – 2:17 pm
By Jason Poulos (@TheSaganaki)
Video is social: Ever hear of a viral video? I’m not saying that every video created needs have this aspect to it but overall video content is easily shared (especially emotional content, funny, insightful, etc).
Video is engaging: Compared to text sites, websites with video have a lower bounce rate (59% compared to [...]
April 11, 2011 – 12:40 pm
By Priya Ramesh (@newpr)
The signs are all over the place; this might be the beginning of the end of cable TV and the dawn of a new era in which people think of recorded videos as passé and demand live video streaming of events. Last week, the second largest search engine, rolled out YouTube Live [...]
By Priya Ramesh
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Posted in Digital Marketing, PR Industry Trends, Search Marketing
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Also tagged CRT/tanaka social media, Hulu, Livestreaming video, Netflix, Priya Ramesh, Priya Ramesh CRT/tanaka, video marketing, YouTube Livestream roll out, YouTube Livestreaming, YouTube marketing, YouTube stats
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By Jenn Riggle
Saving lives is serious business. But when it comes to social media, it’s true that a spoonful of sugar helps the medicine go down.
Why? Because people don’t want to hear hospitals just talk about their quality programs or be reminded that they’re getting older and could get sick. Instead, they want to know [...]
By Jenn Riggle
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Posted in Healthcare
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Also tagged Beth Israel Deaconess, FarmVille, health 2.0, healthcare, hospitals, marketing, Mary Poppins, Pink Glove Dance, social media, UCSF Medical Center, videos
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THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Before I get into my new social media influence obsession, I’d like to get real for a second.
Social media is pretty awesome, but it can also be a world-class time-suck. While my employer thankfully pays a great deal of attention to the importance of a work-life balance, [...]
By Pia Mara Finkell
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Posted in Wine, Food & Nutrition
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Also tagged engagement, Facebook, Flickr, influence, Joe Fernandez, justin bieber, klout, LinkedIn, social media, Twitter, Wine
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February 10, 2011 – 7:00 am
By Jenn Riggle
While some hospitals are embracing social media and posting videos on YouTube and Facebook, others are taking a step backward.
Families have taken photos and videos in the delivery room for decades. But a recent New York Times article revealed that there are a growing number of hospitals that are barring parents from having [...]
By Jenn Riggle
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Posted in Healthcare
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Also tagged delivery rooms, Facebook, Gen X, Gen Y, health 2.0, hospitals, labor & delivery, legal, malpractice, maternity, Millennials, smartphones, social media, The New York Times, videos
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February 8, 2011 – 7:00 am
By Mike Mulvihill
Our client, Network Solutions, opted to harness the power of social media instead of shelling out $3 million for a 30 second Super Bowl commercial. And for a fraction of the cost, they generated over 17 million Twitter impressions and 35,000 views of a parody video – and still counting.
The video is a [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged advertising, best practices, blogging, brand, Cloris Leachman, crt-tanaka, crt/tanaka, Facebook, GoDaddy, GoGranny, Joan Rivers, marketing, Network Solutions social media, social media, Super Bowl, Twitter
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