Tag Archives: YouTube

Social Lubricant: 5 Tips on Using Social Media to Enhance Your Trade Show

December 8, 2010 – 11:15 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
One perk of the booze industry is attending trade events with hundreds of wines, new spirits and food pairings. But let’s face it; once you’ve been to one walk-around trade show, you have been to them all. Especially in the wine industry, when you are often working with [...]

By Pia Mara Finkell | Posted in PR Industry Trends, Wine, Food & Nutrition | Also tagged , , , , , , , , , , , , , , , | Comments (5)

PR Lessons Learned During Thanksgiving Dinner

December 2, 2010 – 7:00 am

By Jenn Riggle
Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing.
The same is true with press releases. While press releases are a great way to share your [...]

By Jenn Riggle | Posted in PR Industry Trends | Also tagged , , , , , , , , | Comments (0)

Three Common Social Media Snafus and Solutions for Small Businesses

October 20, 2010 – 10:45 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
 I always wondered how brand new business owners create their websites’ ‘Frequently Asked Questions’ (FAQ) sections the moment they hang out a shingle. If they’ve only been open for a short time, how frequent could these questions be? How do they know what the real sticking points will be? [...]

By Pia Mara Finkell | Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition | Also tagged , , , , , , , , , , , , , , , | Comments (3)

Orthodontists Need to Brace Themselves for Social Media

October 14, 2010 – 7:00 am

By Jenn Riggle

A new survey of 9,000 orthodontists and dentists reported that most orthodontists and dentists are struggling to incorporate social media and marketing into their practices . While 95 percent of those surveyed reported having a website, only 50 percent had a Facebook fan page.
But when you think about it, social media makes a lot [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , | Comments (5)

Where’s the Beef? How to Make a Video Powerful

September 16, 2010 – 10:05 am

By April Sciacchitano

As Lady Gaga swept the 2010 MTV VMAs, you begin to wonder what makes a good video.  Should you begin working on a dress made of meat?

No, but you do need to think about what people like to watch.
Aside from music videos, the most-watched videos on YouTube are simple.  We’re inclined to watch [...]

By April Sciacchitano | Posted in Digital Marketing | Also tagged , , | Comments (2)

Hospitals Need to Take a ‘Boston Med’ Approach to Marketing

September 9, 2010 – 7:00 am

By Jenn Riggle
Hospitals, once viewed as the heart of the community, are suddenly the bad guys.
In the past month, both Bloomberg BusinessWeek and Forbes have taken a critical look at hospital business practices, calling into question market consolidation and looking into allegations of price-fixing.
This got me to thinking. Hospitals could benefit from taking a Boston [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , | Comments (0)

Is Your Website A Dinosaur Or On the Verge of Distinction?

August 19, 2010 – 9:00 am

By Jenn Riggle
There’s been a lot of talk recently about whether websites have outlived their usefulness and are merely dinosaurs left over from 1990s, like grunge music and flannel shirts.
But if you’ve looked in stores recently, baby doll dresses and combat boots are back in style. So too, websites have found new life and have [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , , , , | Comments (5)

IE8 Privacy Limitations Exposed. Really?

August 3, 2010 – 10:22 am

 
By Mike Mulvihill

The Wall Street Journal reported this week that Microsoft sacrificed online privacy features on IE8 in order to accommodate the needs of advertisers and marketers.  I trust this does not come as shocking news to most of the world.
Essentially, MS decided that IE8 would always have privacy features turned off.  What’s more, even if [...]

By Mike Mulvihill | Posted in Digital Marketing | Also tagged , , , , , , , , , , , , , , , , | Comments (0)

Today’s Afterschool Special: This is Your Brain. This is Your Brain on Time.

July 14, 2010 – 9:30 am

Today’s Social Communities Offer Much to Engage but What Inspires True Change? 

By Marcy Walsh (mwalsh@crt-tanaka.com and @marcywalsh)

Nancy Reagan told me to “Just Say No” when I was 11 years old, and I wanted nothing more than to jump into step in my crisp white button down, red bow tie, plaid skirt, knee highs and [...]

By Marcy Walsh | Posted in Digital Marketing | Also tagged , , , , , | Comments (4)

Internetrophilia

July 13, 2010 – 10:02 am

By Mike Mulvihill

Prince has declared the Internet is dead. So the millions of folks out there viewing porn (you know who you are) have been elevated to a whole new class of deviant behavior – Internetrophilia. Yuck!  
It’s a little less risqué for those of us using social media, the spawn of the Internet. We’re merely [...]

By Mike Mulvihill | Posted in Digital Marketing | Also tagged , , , , , , , , , , | Comments (1)