by Geoff Livingston
Last post I waxed poetic about the new decade and what it could bring. Of course, one could simply focus on the New Year. Conversational media forms have changed our world for the better, but with the good comes the bad. Here are some things that have worn out their welcome, in my opinion:
1) Conversation about Twitter as new and innovative. It’s not new, and other social networks have at least mimed the stream. In fact, new features like lists and RTs are just adaptations of client interfaces like Tweetdeck into the Twitter interface. In my opinion, there is nothing new about this.
2) The concept that everything is free: I hear this more and more frequently, and to some extent this is true with content and value marketing for thought leadership. But it’s not true with time or products and services and events. You get what you pay for in these cases.
3) Twitter-only conferences. They had facsimile only conferences in the late 80s, and today folks snort at the idea. Yet, here are the same people paying $600-$1200 (at least at face value) to attend a conference about a singular communications tool. Uh, yeah.
4) Social media legends in their own minds. Now that the real stars have arrived, can we just get over this?
5) Taking instead of giving. So many folks want something, and in fact will publicly demand it (see #2), and too few give in our social worlds. Let the return to quid pro quo values begin anew.
6) Personal brands. Still drinking the kool aid? Look out for the morning after hangover. Substantive actions mean more!
7) Closed Facebook messaging. I realize some of this dates back to the way the network was originally architected, but the closed contacts and inability to easily export my data makes Facebook somewhat unattractive. This would be a great feature change.
8) Journalists and conservative types complaining that bloggers are not an authoritative source of information. Neither are newspapers. If newspapers were doing such a great job, there wouldn’t be such demand for more “authentic” news sources. For that matter, just about any source of information can be questioned. Just accept it and start competing more effectively.
9) Drama every time a pointed conversation occurs online. I’d rather see hard questions asked and answered rather than run from such dialogue because people can’t handle any kind of negativity or hard dialogue. Let’s encourage difficult, challenging discourse, and move our world forward.
10) Undying faith in the crowd. Yes, more minds are better than one, but just because the crowd votes yes does not mean it’s right. Keep in mind that’s how George W. Bush came to be president. Checks and balances for idea markets are needed just like most things in life.