Perhaps you saw the trashing of Scott Monty on Jalopnik by Ray Wert (full disclosure, I did some work for Ford last summer under the Social Media Group masthead). The issue seems to be the factual questioning of Monty’s superhero status as reported in a F@st Company blog (image: tension by DCJohn).
In his trashing of the Monty, Wert purports himself as a “Journalist” and says things like “thereby getting his ass banned,” and
Which is really all this huge social media circle jerk is — an attempt to puff oneself up.
Ironically, Wert’s “proper” journalism earns him 974 RSS subs, approximately 45% of what this blog gets, and approximately 30% of Monty’s subscribers. Yeah, go old school journalism. No wonder you’re angry.
Look, let’s not overdefend Scott. He’s definitely pitching Ford pretty hard right now, but I think he’s also very open and transparent about it. If you don’t like it, he encourages you to turn it off.
What the Jalopnik piece shows me is an underlying tension. New media consumption is still rising, and old media is still the big loser. This is backed by empirical evidence of readership and trust. Some publications and journalists are having an easier time adjusting than others. Perhaps Jalopnik should get in line.
At the same time there’s a second tension brought to the fore. The accuracy of new media, and quite frankly, it’s a fair assessment, but it’s an old issue raised by Keen and others. We discussed it, too, extensively in 2007. Accuracy and new media are not synonymous, and anyone who takes social media voices as gospel, well, you get what you pay for. Eventually there will be a reconciliation. Yet, there is no doubt: Conversations are here to stay.