Jul 29 2010
By Jenn Riggle
Twitter may be all about conversation, but sometimes it seems like companies are just talking to themselves. That’s why more and more, companies are looking to Twitter parties and tweet chats to change this dynamic.
But what’s the difference? At first glance, they look a lot alike. But we all know appearances can be deceiving.
Let’s start with a couple of brief definitions Twitter parties are virtual parties where people get together to discuss a topic of choice. Tweet chats are pre-arranged online conversations on Twitter about a specific topic or issue.
Both events have similarities, besides the fact they both use Twitter because they:
Yet they have differences in the way they:
Which event is right for you? If you’re trying to reach consumer audiences like moms or college students, host a Twitter party. However, if your goal is to reach business owners or issues-related audiences, hold a tweet chat.
You may also want to check out Lee Odden and Sarah Mae’s tips about how to host a successful tweet chat and Twitter party. And remember: archive the chat so people who missed the event can read it later.
Now you know the rules, let the games begin.
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