Over the past couple of months there has been a lot of buzz around the growing social bookmarking site Pinterest. For those who aren’t familiar with it, Pinterest is a visual based social bookmarking site that allows users to share things they like. Users can “pin” images from a website to specific boards they create on Pinterest. Once an image is pinned, it contains a link back to your website. An intriguing or appetizing image will entice users learn more about the image’s origins and generate traffic back to your site.
Why Consider Pinterest
If you have a website, you want visitors. Participating on a site that receives over 10 million monthly unique visits is a must. Just as a successful brand optimizes for search engines and participates in other social networks, leveraging content to a larger audience is imperative.
No Participation Required
The great thing about Pinterest is that your website can reap the benefits of the network without even touching the site. No need to register and maintain a user base or brand profile (although I’d recommend participation), you can get away with doing nothing! Assuming your site already has some traffic behind it, you can fully rely on your current web traffic to curate your content on Pinterest. To do this, you just need 3 things on your website.
- Great Content: This kind of goes without saying and as you may know content is king on the web. Ask yourself, do you have content that will work on Pinterest? Keep in mind it’s a visual based site…
- Excellent Photos: This is absolutely necessary, if you don’t have photos to support your content you can’t participate on Pinterest. Not only do you need photos but they have to be good photos. Over staged or over produced photos won’t resonate with the community.
- Pin It Button: Pinterest offers a few ways to add the “pin it” button to your website but they aren’t ideal. If you have a wordpress site, this is a easy tutorial on adding the button. Even though Pinterest provides a bookmark driven button, adding the “pin it” button will make it easy for users to pin your content.
Some Traffic Examples
CRT/Tanaka has added the “pin it” button to a couple of our clients websites that feature recipes (Blueberries, Maple Syrup). Recipes are a hot item on Pinterest and we wanted to leverage the recipe content as easily as possible. In both cases, by simply adding the “pin it” button and having pin worthy content and photos, Pinterest has become one of our top referrers for both sites.
I’d also like to mention a co-workers blog. Rather than adding the “pin it” button to her site she created a board on Pinterest and pinned her blog’s photos. With minimal effort, her site received a 535% spike in traffic due to her pins and participation on Pinterest. Be sure to check out topoftheapple.com, lots of delicious photos and recipes!