Where did all these people come from?

Human nature conditions us to love being part of a movement, sometimes even to the point of addition. The Foursquare swarm badge is a prime example of individual’s desire to be rewarded for a group action. Combined with the short time span of growth, the rewards are ethereal and have no tangible value by themselves. When backed by a clever association or promotion, like the AJ Bombers case study on using Foursquare to draw a crowd, shows the logistics of planning and building a group event of this caliber.

The key to attract the mob is to engage, build and create value and worth for attending. Using services like Foursquare are beginning to merge the line between real world business and virtual community. To build this kind of promotion, just keep in mind that has proven worth, has a lot of behind the scenes work:

About Dave McNamara:

Dave McNamara’s fascination with technology began early on as a child, visiting his father at work as a programmer at NASA. Dave is part of the Interactive team working with developing the agency’s web/mobile initiatives and advising on new media strategies. He is graduating this May with an MBA from Virginia Commonwealth University concentrating in Information Systems and Security. His perfect morning consists of sipping on a fresh-roasted cup of espresso and listening to old (and new) records.