Jul 28 2008
Where do the children go,
Between the bright night and darkest day?
Where do the children go?
And who’s that deadly piper who leads them away?
- Where Do the Children Go, The Hooters
Some of you may have seen CommonSense PR Eric Eggertson’s post this Saturday. He has decided to go on hiatus from CommonSense PR. This continues a trend where many established business bloggers stop for a while (Leo Bottary is back!), for good, or migrate to Twitter or another social network.
I’m tired. I want to not have a public opinion about everything I see. And if you aren’t absolutely driven to blog, you shouldn’t be doing it.
You have to respect Eric’s desire to move on. After years and months of blogging, isn’t burn-out inevitable? There comes a time when new media and paths must be explored in a person’s journey. Which brings up an interesting issue for corporate blogs: Artistic creativity or business? Can content be created on demand, or is great professional blogging a result of creative fire?
Business is business, so in many cases good blogging is a marketing function, an editorial production. We have found that editorial schedules and missions work well to drive content. Multiple authors allay the taxing nature of blogging time and creativity resources. In one case, our client StackSafe’s blog was cited by Forrester Research as part of an integrated marketing mix that offered compelling content to the IT mix.
For me, blogging and content creation lies in what seems to be an unrelenting fount of creativity. As soon as I push the publish button, a sense of relief occurs, but within hours the next post(s) starts brewing in my head. Further, even when I am stymied, I can still write on demand, a result of being the fifth journalist, and third published author in my family. I have always been possessed by the writing bug, and suspect I always will be (below image by desiitaly).
But there have been times where I burned out on the marketing, social media and PR schtick. This caused me to abandon my second social media blog, Now Is Gone (in support of the book) in favor of personal “fun” blogging. It also caused me to explore video, a media form I enjoy because of it’s extremely daunting canvas.
Yet I forged through burn-out on the Buzz Bin. Because it’s business, and there’s always some new idea or take on developments to offer insights to the marketplace. We publish on the Buzz Bin religiously because we see the blog as a core business offering, essential to the firm’s well-being. This will only continue as we integrate with Social Media Group.
It bears to mind an old Frederick Douglass quote (paraphrased): “Good writers write when they want to. Great writers write when they have to.”
When it’s a business — as opposed to an individual’s blog — you write. Artists be damned. And if a writer burns out, then it’s time to replace them with a new cog in the wheel. Well engineered business blogs should survive the comings and goings of personalities. Thus is the nature of business blogging.
Note: Kami Huyse stuck this idea of creative force vs. business in my head a couple weeks ago. She should get some credit for the idea.