With more than 3600 Tweets (3300 day of) and most blog posts written about last Friday’s BlogPotomac singing its praises (here’s one negative review and an unhappy happy hour attendee), many have been asking me why hold a final modified unconference? I cited two reasons, one of which was a desire to recapture some of my personal life, and not become shackled by what is supposed to be a gift back to the community. The second is the subject matter — social media — is really dead (or dying), at least from this innovators perspective.
Let me explain. The technology adoption cycle has been maturing for social media (and social media, web 2.0 whatever you want to call it is definitely inspired by technology) for some time. Widespread corporate adoption is happening as we speak, albeit with many stumbles. Based on conversations I’m having, even the most conservative organizations are adapting now.
The time when social media as a special or unique or “shiny and new” type of communication is rapidly ending. Does that mean it’s going away? Hardly.
But from an innovators standpoint, as someone who lives on the edge, who wants to be where new frontiers are being created, we’re at the end. For me, social media is dead… That means it’s future forward.
And thus this fall’s BlogPotomac (October 23) will be the last one. It’s my final effort to transmit knowledge to the DC marketing community, and the event will predominantly focus on the future of Internet media as well as some traditional social media discussion.
October’s BlogPotomac Line Up
This final BlogPotomac is still being planned, but here’s the line-up so far:
Renowned social media chronicler Shel Israel will keynote and discuss his book Twitterville (out September 3), including the future of the red hot social network. Everyone will get a copy of his book.
Beth Kanter, the top-ranked changeblogger, will discuss how nonprofits are using online media to innovate and affect change.
crayonista and ace strategist Jane Quigley will discuss future Internet media forms, such as the semantic web and other new forms she’s watching.
The seventh and final session will be given by me and the focus will be on Liquid Strategies: Methods for keeping communications relevant in the face of evolving media.
There will also be sessions on mobile social networks and applications (iPhone and traditional), and location based web applications. Amber Naslund will return and join me as co-hostess.
Previous attendees will have the first opportunity to buy tickets this week. Public tickets will go on sale July 1 and are priced at $95 again. As with the prior events seating will be strictly limited to 150 tickets. Both prior BlogPotomacs sold out, and the current one was sold out four weeks in advance of the event so if your someone who likes to wait, do so at your own risk.