THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
Monday afternoon I attended Return to Terroir, where 77 wineries from Chile to Slovenia to Australia showcased their biodynamic wines. My colleague and I circled the energetic room chatting with winemakers from Corsica, Georgia, France and Italy, and inquired about the vast differences of terroir. It was interesting to find that a number of these vineyards could afford to be sustainable mostly due to the ideal geographic microclimates. But none of the conversations led to how terroir relates to biodynamics, so I decided to look into this further.
In short, biodynamic agriculture is a method of organic farming that emphasizes the holistic development and interrelationships of the soil, plants and animals as a self-sustaining system. Biodynamic farming has much in common with other organic approaches, such as emphasizing the use of manures and composts and excluding of the use of artificial chemicals on soil and plants. I came across Lily-Elaine Hawk Wakawaka’s four fantastic diagrams (two included in this post) that visually help explain the process.
Dana Nigro at Wine Spectator recently reported on the current organic wine debate, which highlights how the U.S. and Europe view organic wine practices differently causing consumer confusion.
Given the trend for all things green, seeing Biodynamic on a label does have a certain caché. But from a marketing perspective, I’m curious to see how the biodynamic movement plays out, and if it will continue to recycle. One thing for certain, organic horticulture practices are here to stay. Marketers, we are now tasked to make a conscious effort in working towards clarifying consumer awareness on what makes products truely organic, for all wine and food products.